We are a team of seasoned creators and storytellers producing engaging content across multiple mediums. From the spark of an idea, to the execution of production, and through the distribution to the masses, we take a project from start to finish using our four-phase creative process.
See how we used these phases in our latest project, Billboard.
Ignite creation from within, and having the tools necessary to be successful
We ignited our Billboard project by creating WTYT960.com that is a virtual radio station where bands from around the world can create a profile, upload a song and share it. People can become a potential billboard “contestant” by creating a profile and video as to why they feel they would be a good billboard sitting contestant (some of these videos will be used in the feature film). We also hold live events to spread the word about what we’re doing and create ways to raise/earn capital for the project. The idea is to begin building an audience base while creating revenue streams for the project.
Offer audience insight into your creation by sharing news and serialized content
We’re offering insight into the story-world of Billboard by creating serialized content. Max Patterson is a high energy intern at WTYT 960 who creates videos (Max PatterCast) of himself promoting all the cool bands on WTYT. As the story of the station unfolds, his content will follow suit. The Billboard Sitters is a 25+ episode web series about four people who are part of a billboard sitting contest. We also share information about the bands on WTYT960.com across social media to help gain them exposure.
Illuminate and entertain audiences with your main event in a single community, or across the world
This fall we will be illuminating audiences with Billboard, a feature film about Casey Lindeweiler (John Robinson) a successful cartoonist from Santa Monica who leaves his career behind when he inherits the only remaining independent radio station in Allentown, PA from his father.
Upon Casey’s arrival, he discovers that the station is in financial ruin and that his father’s legendary “radio man” persona was a facade covering mounds of debt. WTYT 960 is in shambles only being kept alive by a handful of dedicated DJ’s (Heather Matarazzo, Leo Fitzpatrick, Alice Wills). Casey has no idea how to run a business, let alone a radio station. To right the sinking ship, he follows in his father’s footsteps, creating a whacky event in an attempt to boost ratings. He decides to host a billboard sitting contest where four people will live on a catwalk in front of a billboard, much to chagrin of his competition (Eric Roberts) who continuously attempts to thwart his efforts. The success of Casey’s entreprenuerial venture hinges upon the media’s perception and interpretation of the contest. Tune in to find out how he does.
Inspire audiences through game play and rewards to become more active within your creation
When the film gets released we will inspiring people to view all of the content that we’ve created by releasing a mobile app/game where the audience can find clues within the web series and film as they embark on a scavenger hunt where they will win real world prizes. This is our way of engaging our audience further and rewarding them for being a part of the Billboard project.